PROFILE 

Creative marketing and strategic communications lead with more than two decades of brand development and content creation experience. Gifted writer skilled in project management, digital innovation, social campaign development, and experiential marketing.

SUMMARY

  • Strategic communications professional, creative team lead, editor and copywriter

  • Award-winning Copy Director for The New Yorker magazine and other Condé Nast titles

  • Experienced in cross-platform corporate marketing, brand development, and creative execution

WORK HISTORY 

December 2022 To Present - branding and content development, IXIS Digital

Working in close concert with executive leadership and a dynamic team of creatives, data engineers, and designers, I was contracted to overhaul the brand profile of this Vermont-based data analytics company to resonate with a growing roster of international clients. We have since debuted a new website, developed new marketing and presentation materials, landed new business, and moved forward with platform enhancements that promise to take this growing Inc. 5000 company to ever more spectacular heights. 

TALKING POINT:  IXIS is the first data analytics firm I have worked extensively with. Under the visionary direction of its founder, Dani Giandomenico, the company has assembled a diverse client base ranging from luxury brands and consumer goods to some of the largest automotive companies in the world. IXIS contracted me to help craft language that would tell its story in a uniquely compelling and approachable way. One of the greatest joys of this project for me has been the translation of difficult engineering principles and analytics strategies into relatable marketing concepts that highlight areas of differentiation for the company—demonstrating the power and versatility of data to transform business outcomes.

NOVEMBER 2021 To OCTOBER 2023 - EDITORIAL DIRECTOR, BUREAU ONE

Bureau's marketing and creative team contracted me in late 2021 to create a voice and unique marketing profile for this ambitious Utah-based tech startup. I overhauled the content and tone of the investor deck and promotional materials, crafted biographies for executives and staff, provided language for three websites, developed stories for the digital magazine, and provided an approach for property listings and brand communications. 

TALKING POINT:  Bureau was founded on a simple idea that had radical implications: The buying and selling of residential real estate should put the customer experience first. Always. Every innovative system the company engineered, every platform it created, and procedure it rethought, streamlined, and made more efficient was in service of this singular objective. Working closely with the founders, executive leadership, and the creative team, I helped to define Bureau’s messaging objectives around its core mission and build out a robust branding profile that spoke to the different aspects of its business.

MARCH 2020 To MAY 2022 - CONTENT AND BRAND STRATEGY, METRC

In the spring of 2020, I was introduced to the External Affairs and Business Development team at Metrc—the largest and most successful cannabis-regulation company in the country. Metrc’s marketing lead was looking for help in telling the company’s story in a more directed, impactful, and effective way. I came on to provide content and messaging direction, revising the look and accessibility of a wide variety of internal and external materials. Over the next two years, I worked in close coordination with senior leadership and a team of designers to overhaul the website and update all of the company’s branding, corporate messaging, and state agency-focused marketing materials.

TALKING POINT: Metrc was in the midst of a transition when I was contracted to help them build out their messaging and marketing materials. They were evolving from a successful family-run operation into a well-funded multi-million dollar national company. When I joined the project, Metrc had one marketing lead and one junior designer who performed multiple roles. Within the span of several months, we had not only created a new mission brief, branding profile, and marketing platform, we had laid the groundwork for a complete overhaul of the website, which touched many aspects of Metrc’s business.

MARCH 2018 To MARCH 2020 -  SENIOR COMMUNICATIONS DIRECTOR, ATHENA

Creative team lead providing concept direction to writers, designers, art directors, researchers, and data specialists in executing complex client deliverables across print, digital, social, and display. Oversee content, direction, and delivery of marketing campaigns, creative rebranding, promotional materials, product launches, and new business proposals. Rally and inspire organization behind programing initiatives, new business opportunities, and company-wide events with internal communications, website rebranding and enhancement, team events, and social media.

TALKING POINT: Athena was a rapidly expanded marketing consultancy when I joined in the spring of 2018. Though they had one full-time junior designer on staff and one part time consultant, there was no structure around the assignment of creative projects. I came on as the company’s first Communications Director and took on organizing efforts for the creative team. We hired new staff, expanded our capabilities, and raised the bar on the quality of our output. We brought in new talent, including a Creative Director, reframed how the company branded itself and marketed its services, and pursued and won new clients based on the strength of proposals we brought over the line. I was promoted to Senior Director less than one year after my initial hire and served in that expanded role until my departure.

April 2016 To February 2018 -  SENIOR Editor, CONTENT DIRECTOR, TIME INC.  

After completing several projects in the spring and early summer for The Lori Group ad agency, New York magazine, and The Washington Post, among others, The Foundry at Time Inc. hired me to oversee several projects in their Enterprise Division. In addition to a custom holiday promotion targeting AT&T customers, we produced a 64-page editorial-driven travel guide created for visitors to New Smyrna Beach in Florida, as well as an ongoing quarterly publication for Caesars Entertainment. 

TALKING POINT: The Foundry at Time Inc was the company's custom content studio, creating everything from long-form print content, in the form of dedicated magazines and branded collateral, to video and digital productions. The Foundry functioned as a full-service advertising studio, staffed by professional writers, editors, photographers, graphic artists, video producers, and in-house production and technology teams. In my role as Senior Editor and content director, I not only dealt directly with the client to insure their marketing objectives were being met, I hired writers, edited content, strategized on digital opportunities, and collaborated with everyone on the creative team to ensure we were creating the best possible product for our clients and the readers they served. 

January 2011 to April 2016 - COPY DIRECTOR, THE NEW YORKER 

Conceived, developed, and executed creative marketing strategies for magazine partners across all New Yorker-branded media: print, mobile, digital, and video. Created content and managed teams of artists in the production of integrated marketing proposals, in-house sales and branding materials, and event collateral; wrote, edited, and produced consumer-facing sponsored content for advertisers working with the magazine on all media platforms. 

TALKING POINT: The New Yorker Creative Studio functioned as an in-house agency for our clients and partners. Working closely with our digital planning and integrated marketing teams, we developed and refined programs, designed comps, built media plans, and executed the sale. Fueled by the explosive growth of NewYorker.com, the bulk of client-side creative executions shifted in recent years from print to online and digital. As content director, my role was to work closely with designers to refine and revise the creative and steer it from conception and sale through production and final delivery.  

APRIL 2009 TO DECEMBER 2010 - MARKETING CONSULTANT, MEDIA Clients  

Developed strategies and voice for print and online media campaigns encompassing a diverse range of marketing goals. Clients over this 18-month period included The Economist, Saveur, People, Bon Appétit, Condé Nast Traveler, Gourmet, Elle, The New Yorker, InStyle, Food Network Magazine, and The New York Times. 

TALKING POINT: Despite the steep economic downturn, I was able to secure a steady stream of freelance work that exposed me to premium brands both inside and outsidethe Condé Nast orbit. Branding and external marketing materials promoting The Economist events roster, promotional and navigational text for an interactive shopping site for InStyle magazine, and a multi-media branding campaign for DealBook at The New York Times were just some of the projects I oversaw and managed during this period.  

DECEMBER 2005 TO MArch 2009 - PROMOTION COPY DIRECTOR, BON APPÉTIT

Managed writing, design, and production of all in-book sections, event collateral, internal marketing, and special promotions. Worked in close collaboration with our in-house creative team to effect internal rebranding and client-focused marketing campaigns.  

TALKING POINT: For much of its history, Bon Appétit was unfavorably compared to the luxury cooking title, Gourmet, its snootier sister publication at Condé Nast. But as the culinary space exploded and new titles flooded the market, Bon Appétit was able to pivot and turn a perceived liability into an advantage. We substituted the formal cursive logo with an unfussy and more approachable lowercase treatment and dramatically changed how we talked about the brand and engaged consumers. Working closely with the marketing and editorial teams, we modernized the magazine’s voice and its visual vocabulary, capturing advertiser interest and market share. .  

october 2003 TO december 2005 - marketing consultant, Condé NAST

After working on several projects for Gourmet, I was asked to join their promotional creative team, creating special section comps and pitches, and crafting copy used in sponsored sections, sales materials, merchandising proposals, quarterly newsletters, and other written materials. I began to work steadily for Architectural Digest in early 2005 and took on a more active role in developing added-value programs for advertisers, including in-book campaigns, and live events. 

June 1997 to SEptember 2003 - Editorial Manager, Mediapolis 

  • Wrote and edited all specialized content for DataLounge.com, an award-winning community website. Increased site traffic from 1,500 daily visitors in 1997 to more than 50,000 daily visitors in a highly competitive niche market.

  • Winner GLAAD Media Award for Outstanding Interactive Media, 1999

  • Assisted in online branding campaigns for Johnson & Johnson, The New York Times, Procter & Gamble, BMG Entertainment, Sony Classical, E&J Gallo Winery, Kraft, Revlon, L'Oréal, and Nissan.