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CVGB Works
Christopher Barillas
cvbarillas@mac.com -- 917-386-8242
cvbarillas@mac.com -- 917-386-8242
One of the challenges facing any epicurean title is appealing to non-endemic advertisers in a way that feels natural. From car makers to electronics to banks and other financial institutions, creating cohesive programs that resonated with sponsors and readers in a way that didn't feel forced was one of the more creative problem-solving challenges we faced at Gourmet. In an effort to bring a liquor partner, a salad dressing advertiser, and a high-tech sponsor together under one umbrella, we created this winning Super Bowl "Big Game Bash" promotion, featuring recipes and original celebrity-chef likenesses.