/
1
2
3
4
5
6
·
·
·
·
·
·
CVGB Works
Christopher Barillas
cvbarillas@mac.com -- 917-386-8242
cvbarillas@mac.com -- 917-386-8242
Using the humorous tone of Raymond James’ “Life Well Planned" campaign as a jumping-off point, the New Yorker Creative Studio was able to expand and build upon the company’s existing print campaign to give it fresh resonance and vitality. Artist Brett Affrunti, working closely with the copywriting and design teams, drew custom illustrations dramatizing key points in three original character-led narratives, created expressly for readers of The New Yorker.