/
2
3
·
·
CVGB Works
Christopher Barillas
cvbarillas@mac.com -- 917-386-8242
cvbarillas@mac.com -- 917-386-8242
In a customized extension of HSBC's “Your Personal Economy” brand campaign, The New Yorker Creative Studio contracted and filmed three subjects—New Yorker artist and cancer activist Marisa Acocella Marchetto, venture capitalist and women-in-technology networking advocate Kelly Hoey, and event designer and family entrepreneur Bronson Van Wyck—each of whom spoke of their unique commitments to balancing the demands of work, home, and family in New York. The videos were housed in interactive ad units which featured a slide-show collection of original infographics, illustrating how various elements of personal economy play out in regions across the globe.