Kidtooning
As part of its multi-year, multi-million dollar partnership with The New Yorker, MasterCard programs and promotions benefit from cross-platform exposure across all New Yorker media: in print, online, and digital. The New Yorker’s creation of “Kidtooning,” which brings the children of MasterCard cardholders together with cartoonists from the magazine, is a hugely successful aspect of that relationship. The creative studio and video team led by Mengfan Wu capture the special nature of the event, which is featured across the magazine's and MasterCard’s promotional channels.
Festival Sponsorship
As a presenting sponsor of The New Yorker Festival, MasterCard was able to supplement its brand profile by offering special promotional giveaways to MasterCard cardholders who were part of the Festival audience. In addition to special gifts and merchandise, cardholders were entitled to free bites from several New York City eateries. To capture this experience, MasterCard tasked the team with capturing the experience from a user’s point of view.